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Good things come in green packages — and now that includes DVDs.
Gaiam recently moved to green the DVD market, breaking away from the ubiquitous plastic DVD case and transitioning to eco-friendly packages made with 100 percent post-consumer recycled paper and 100 percent recyclable materials. From the DVD tray to the exterior case to the shipping envelope, the new packaging is designed to be as earth-respecting as possible. It's even printed with soy-based ink and natural dyes.
The company also moved to a 30 percent smaller overall package size for its Spiritual Cinema Circle and Earth Cinema Circle DVDs, which are shipped directly to members who've subscribed to these movies-by-mail services. And the green goes on: With each Earth Cinema Circle subscription, Gaiam also donates a portion of proceeds to its Go Zero carbon-neutral shipping program, planting trees that remove carbon dioxide from the atmosphere and help in the fight against global warming.
At a time when companies like Treehugger.com and lunchbox companies are sponsoring ‘eco-packaging’ contests, Gaiam is fielding calls from consumers and business people who want to know how Gaiam has already done it.
Gaiam's in-house packaging design and production team worked with eco-package manufacturing experts to test earth-friendly materials and package formats, says Gaiam Retail Distribution President Bill Sondheim. The result is an easy-on-the-eyes alternative to the traditional plastic DVD package known in the industry as an Amaray case.
Eco-packaging is “the most visible and immediate way to demonstrate our continued commitment to environmental sustainability,” says Sondheim. “Being the first to implement it, we hope the impact of this eco-conscious move will lead other DVD producers and distributors down a similar path.”
Gaiam's green sleeves seem poised to do just that: In the Video Business “Green Report,” the new Gaiam eco-packaging was noted before briefs on eco-improvements by the likes of Warner Home Video and The Learning Channel.“I think we have a real winner here," Sondheim said in the article. "It's a beautiful solution for the industry.”
Gaiam fitness DVDs in the initial launch of the new green packaging include:
Kickbox: Core Cross Train
Yoga: Core Cross Train
Dance: Core Cross Train
Kickbox Yoga Fusion
Total Body Cardio
Gaiam wellness and green living DVDs available in the eco-packaging include:
Simple Steps to a Balanced, Natural Pregnancy
Simple Steps to Looking 10 Years Younger
Simple Steps to Natural, Delicious Cooking
Simple Steps to a Greener Home
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